Just had the idea, possibility to base a grid system on values which currency comes in:
1p = 1mm/pixel?
2p
5p
10p
20p
50p
£1 = 100
£5 = 500
£10 = 1000
£20
£50 = 5000?
doesn't have to be those specific values. Idea links in with work based on consumerism/advertising. Obviously Money is closely linked. Perhaps the physical dimensions/measurements of the money could be used also?? Would be interesting since the size doesn't always increase with the value of the currency. (possibly euros?)
Tuesday, 9 October 2007
Grid System 01



First experimental grid system for laying out various design pieces. Based on the principle of a 100 x 100 square in the top left corner, moving onto a 50 x 100 rectangle rotated 90 degress, 25 x 75 rectangle and so on. These shapes then create a grid system to work off shown here in three forms. One: Solid Square and Grid Lines. Two: Solid Squares only. Three: Grid Lines only. Using simple shapes and maths to create a (hopefully) dynamic grid system to work off.
Note: These aren't very precise drawings as the work is at an experimental stage
Tuesday 9th October
From today's series of looking at books and articles these are some things which I would like too look into further (aswell as the previous things which I haven't mentioned on here and still haven't looked at):
- Ernst Keller "the father of swiss graphic design"
- "Die Neue Typographie" Jan Tsichold (an english copy would be good)
- Grid Systems (possibly apply to bad new design
"I like work - it facinates me - I can sit and look at it for hours" Jerome K. Jerome
From looking at Swiss design I have considered more the idea of mass design and its use by the individual. UNIVERSAL / personal
Also I need to buy a ruler.
- Ernst Keller "the father of swiss graphic design"
- "Die Neue Typographie" Jan Tsichold (an english copy would be good)
- Grid Systems (possibly apply to bad new design
"I like work - it facinates me - I can sit and look at it for hours" Jerome K. Jerome
From looking at Swiss design I have considered more the idea of mass design and its use by the individual. UNIVERSAL / personal
Also I need to buy a ruler.
Amnesty International Flyer

I've kept this flyer since having it in a newspaper a the design really stood out to me. I haven't shown it all here and you may not have seen it, or you might have. What I like about it is the strong, solid message which it portrays through the text alone, without the need for guilt inducing photographs which turn off more people than they do on. By sticking to minimal colours and using the format to emphasise the message (you read as you unfold) I would say that this is a successful piece of design. Designer unknown.
Monday, 8 October 2007
Sketchbook Scans 8th October



Three scans from doodles in my sketchbook:
"All Buy Ourselves" a play on words as a slogan working around the theme of people buying their self image from the brands and products that they own and selling themselves and replacing them with products
"Self Sold" similar idea, selling yourself, being sold products/brand. typographic solutions to experimental wording
"F£" detail for development from previous sketches putting letter symbols with monetary symbols, icons and merging the two
1st - 8th October Sketchbook Update
A few snippings from my sketchbook ramblings and thoughts to show you an insight into my working practice and keep me updated and organised.
- BUY ME it's what adverts are for. Part with a piece of yourself and replace it with a product.
- The Brand sells to you, You buy The Brand, The Brand owns you, You've lost yourself.
- What is good design? Responsibility to quality design?
- Design Values?
- ALL buy 0UR$E££VE$ (all buy ourselves)
- The way people read words (Look Into)
- Is Advertising BAD - Yes/No?
"Wouldn't it be interesting if there were only one typeface in the world? Designers would really have to think about the idea behind their designs instead of covering it up with fancy typefaces. One, universal typeface would really strip away all the flashy emptiness in design. And, of course, that one typeface would have to be HELVETICA." Erik Kessels (Homage To A Typeface)
"It is basically what distinguishes branded from unbranded products...If we have a clear picture of a brand in our minds to refer to, we can handle it easily in decision making, even at lower levels of consciousness. The identity of a brand endures over time...We have the reassurance that comes with familiarity and with the sense of pattern and order this gives us." (The Consumerist Manifesto)
"We have endless views, actually, about how our washing smells, about bottled versus tap-water, about the difference between instant and ground coffee, about labels, product performance and personal gratification." (The Consumerist Manifesto)
- BUY ME it's what adverts are for. Part with a piece of yourself and replace it with a product.
- The Brand sells to you, You buy The Brand, The Brand owns you, You've lost yourself.
- What is good design? Responsibility to quality design?
- Design Values?
- ALL buy 0UR$E££VE$ (all buy ourselves)
- The way people read words (Look Into)
- Is Advertising BAD - Yes/No?
"Wouldn't it be interesting if there were only one typeface in the world? Designers would really have to think about the idea behind their designs instead of covering it up with fancy typefaces. One, universal typeface would really strip away all the flashy emptiness in design. And, of course, that one typeface would have to be HELVETICA." Erik Kessels (Homage To A Typeface)
"It is basically what distinguishes branded from unbranded products...If we have a clear picture of a brand in our minds to refer to, we can handle it easily in decision making, even at lower levels of consciousness. The identity of a brand endures over time...We have the reassurance that comes with familiarity and with the sense of pattern and order this gives us." (The Consumerist Manifesto)
"We have endless views, actually, about how our washing smells, about bottled versus tap-water, about the difference between instant and ground coffee, about labels, product performance and personal gratification." (The Consumerist Manifesto)
Helvetica - Homage To A Typeface
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