1st - 8th October Sketchbook Update

A few snippings from my sketchbook ramblings and thoughts to show you an insight into my working practice and keep me updated and organised.

- BUY ME it's what adverts are for. Part with a piece of yourself and replace it with a product.
- The Brand sells to you, You buy The Brand, The Brand owns you, You've lost yourself.
- What is good design? Responsibility to quality design?
- Design Values?
- ALL buy 0UR$E££VE$ (all buy ourselves)
- The way people read words (Look Into)
- Is Advertising BAD - Yes/No?

"Wouldn't it be interesting if there were only one typeface in the world? Designers would really have to think about the idea behind their designs instead of covering it up with fancy typefaces. One, universal typeface would really strip away all the flashy emptiness in design. And, of course, that one typeface would have to be HELVETICA." Erik Kessels (Homage To A Typeface)

"It is basically what distinguishes branded from unbranded products...If we have a clear picture of a brand in our minds to refer to, we can handle it easily in decision making, even at lower levels of consciousness. The identity of a brand endures over time...We have the reassurance that comes with familiarity and with the sense of pattern and order this gives us." (The Consumerist Manifesto)

"We have endless views, actually, about how our washing smells, about bottled versus tap-water, about the difference between instant and ground coffee, about labels, product performance and personal gratification." (The Consumerist Manifesto)