This is the result of me looking at Swiss graphic design all afternoon and then picking and interesting quote from the book "The Art of Looking Sideways". Combining the two using a minimal graphic style. Oversized quotation marks resemble the numbers 66 and 99; which link to the two lines refer to the hands of a clock, relating to the passage of time implied in the text. Notice the detail of "work" and "for hours" in italics; a motivational device should this piece end up stuck in the studio. The blue has no real relevance other than I thought it looked lighter than a solid black.
Jerome K Jerome was an author, there is more information on him here: http://en.wikipedia.org/wiki/Jerome_K_Jerome
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